opinion

Build Your Brand With Marketing Consistency

Build Your Brand With Marketing Consistency

Has there ever been a time that a mistake was made with your marketing, that conveyed a message that didn’t truly embody your brand? We’ve all been there.

One of our publishers told me several years ago: “When I landed on the JuicyAds website, I knew that there was something different and it was something I wanted to be part of.” That choice is what ultimately drove them to be one of our publishers, and eventually that person rose above and became a very valued team member here at the company. Our company website changed a lot since those early days. For many years, I was solely in charge of our website design. That experience taught me one of my earliest and most valuable and humbling lessons about delegation: There is someone in the world better than you at most everything.

The world is filled with companies whose marketing does not truly embody what they are ... pursuing things that are not true to the brand, you run the risk of making the brand less of what it is for those who love it.

Six years ago I took a step back from the daily operations of JuicyAds for personal reasons. At that time I was rebuilding my life after a messy and soul-crushing divorce. The website was in dire need of a face lift and I was simply not in the mindset to handle it, and I had come to the hard realization that I was simply not a great web designer. The torch was passed to someone I hoped would revitalize it and they were allowed full creative freedom to do something amazing. What happened instead, was that we lost our juice.

I strongly believe our brand as the “sexy advertising network” was tarnished by that ill-fated design. After all, a company website is the first thing that new clients see before signing up, and the first thing existing clients see before logging in. New prospects often make up their minds swiftly. I’ve always strongly believed in keeping the JuicyAds brand “sexy and fun” but the new design seemed to make an effort to tone that down — a lot. The whole concept of being “juicy” has real meaning to us, but the new design was brutally mainstream, generic and boring. The design was not sexy and it wasn’t very JuicyAds, either. It lacked all the qualities that our brand embodied and undermined all the consistent marketing we had done over the years.

I voiced my concerns, emphasized what was truly wanted and even provided new images that we preferred to be included in the design. These suggestions did not materialize on the website during the time that design was live, and to this day, I believe that web designer just didn’t understand our brand and therefore could never deliver something true to it.

Sure, it’s possible that we gained thousands of clients who might not have been comfortable with our sexy feel. But, at what cost? How many thousands of others were not attracted to the mainstream feel? How many were shocked to discover that the majority of our advertising is for adult web properties? The company had not fundamentally changed, and the platform was the same. A mistake had been made. Our website marketing was at odds with the company itself.

The world is filled with companies whose marketing does not truly embody what they are. Sometimes companies will try to attract more people by becoming less of what they are through compromise. In the end, pursuing things that are not true to the brand, you run the risk of making the brand less of what it is for those who love it. Always remember that your brand doesn’t just belong to you and your company. Your brand belongs to everyone who uses it, believes in it and loves it.

After nearly 13 years, JuicyAds has won the award for “Best Adult Internet Brand” not once, but twice. Even though this happened during the years our “less juicy” website was online, it was a nod to the overall brand and provoked a strong desire to bring back the juice on our website. We took the necessary steps and brought in well-known adult industry designer Zuzana, who gutted the front-end design and delivered what we desired.

Despite what many companies attempt to do with their marketing (in adult, and mainstream alike) you can’t paint stripes on a horse and call it a zebra. We are a leading adult advertising network. That is who we are and we are proud of it. Unintentionally making our website look more “mainstream” made us less of what we are. This could happen to any brand, perhaps even yours. Mistakes happen, but what’s more important is correcting those mistakes as soon as possible and learning from them. Our new website redesign launched last month — that brought back the juice and we couldn’t be happier. We intend to stay true to what it means to be juicy and not lose our way again.

Juicy Jay is the CEO and founder of JuicyAds, the Sexy Advertising Network. You can follow Jay on Twitter @juicyads, visit JuicyAds.com or like on Facebook.com/juicyads.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More